The Challenge:
How do you grow an AI resume builder brand on LinkedIn — starting from scratch — when the competition is fierce, the audience is skeptical, and the algorithms are unforgiving?
When we began, the brand had just 147 followers, zero momentum, and the daunting task of standing out against career giants.
To win, we knew we couldn’t just post and pray.
We had to dominate the feed, own the trends, and build a genuine community — fast.
Our Game Plan
1. Study the Battlefield:
- We ran an intensive competitor gap analysis, mapping what others posted — and more importantly, what they weren’t posting.
- We decoded LinkedIn’s latest content algorithm, tracking what formats, hashtags, and post structures were peaking.
2. Create Magnetic Content:
- Produced videos from multiple perspectives: job seeker tips, recruiter insights, industry news breakdowns.
- Introduced Heygen AI videos — a game-changer that visually captured complex ideas in seconds, spiking watch times.
- Regularly dropped breaking industry news, making the brand the go-to for career updates.
3. Engineer Engagement Loops:
- Every piece of content carried a clear CTA: Comment to receive free career resources!
Commenters were funneled to a personalized landing page where they had to sign up to unlock valuable guides — creating instant lead generation.
- The competition is intense
- The audience is skeptical of AI tools
- The LinkedIn algorithm resists new entrants
4. Humanize the Brand :
Showcased real success stories, career hacks, and behind-the-scenes building blocks — building emotional resonance beyond just services.
The Execution
Posted Daily: A fine-tuned mix of educational, motivational, and action-driven posts.
Multi-format Strategy: Static posts, carousels, AI videos, polls, quick hacks.
CTA-Driven Comments: Turned passive viewers into active leads.
Trend Surfing: Rode every relevant viral wave (hiring trends, resume tips, LinkedIn algorithm updates).
We didn’t chase engagement.
We designed it.
All while positioning Myfuse as a forward-thinking, community-driven brand.
The Results
- +1,100% Follower Growth:
→ 147 ➔ 1,753 organic followers — without a single paid ad. - +350 New Signups:
→ Users transitioned from LinkedIn engagement to platform registration through smart CTA triggers. - 2.5x Higher Engagement Rates:
→ Video content, especially Heygen AI videos, outperformed static posts massively. - Brand Authority Built:
→ From “new kid” to “trusted voice” in the career-tech community. - Email List Boost:
→ Every signup through the landing page turned into a long-term marketing opportunity.
Why This Worked
We didn’t post what we wanted — we posted what the audience craved.
We didn’t just ask for likes — we engineered conversations and actions.
We didn’t depend on luck — we studied, adapted, and struck with precision.
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