How SRJ Piping India Achieved 6,790 Organic Clicks in a Year
SRJ Piping India Pvt. Ltd., headquartered in Bangalore, is a trusted name in MEP services, heavy structural fabrication, and fire protection systems. With roots dating back to 1985, the company has delivered 1,000+ industrial projects for marquee clients including Bosch, Apple, Nestlé, Larsen & Toubro, and United Breweries.
Their expertise spans industrial piping, structural fabrication, fire safety installations, and maintenance services, serving diverse industries from manufacturing to large-scale infrastructure.
- Leveraged market insights to tailor messaging that resonates with Anabolic Aliens’ target audience.
Analyzed competitor strategies to uncover unique market positioning opportunities. - Assessed regulatory constraints to develop compliant yet impactful marketing campaigns.
- Explored audience demographics and preferences for targeted campaign creation.
- Established a continuous feedback mechanism for adapting to evolving market and regulatory changes.
- Utilized data analytics to refine audience segmentation and improve campaign targeting.
- Prioritized transparency and ethical marketing practices in line with industry standards.
- Integrated compliance checks into campaign development processes to ensure all marketing materials met regulatory guidelines.
- Designed targeted landing pages to capture interest and maximize lead generation.
- Utilized engaging lead magnets, such as free trials and downloadable content, to attract a diverse audience.
- Employed precise audience segmentation to tailor messaging and offers, enhancing lead quality.
- Integrated social proof and testimonials within funnels to build trust and credibility.
- Automated lead nurturing sequences to warm leads and guide them towards conversion.
- Analyzed user behavior within funnels to continually refine and improve engagement strategies.
- Leveraged retargeting campaigns to re-engage visitors who did not convert on their first visit.
- Established clear metrics for tracking funnel performance, focusing on lead quantity and quality.
- Adapted funnel strategies based on feedback and performance data for continuous improvement.
- Prioritized mobile optimization to ensure seamless experiences across all devices.
- Introduced free workshops to engage and educate potential clients.
- Designed introductory offers to provide a low-risk entry point into Anabolic Aliens’ services.
- Developed program offerings that showcase the full spectrum of Anabolic Aliens’ expertise.
- Improvised premium, personalized coaching options for clients seeking tailored fitness guidance.
- Launched exclusive community memberships for ongoing support and advanced resources.
- Implemented upsell strategies to introduce clients to additional, complementary services.
- Developed loyalty programs to reward and retain long-term clients.
- Utilized customer feedback to refine and expand the value ladder offerings continuously.
- Tailored messaging for each funnel stage to guide prospects from awareness to decision.
- Enhanced calls-to-action based on user behavior insights to increase click-through rates.
- Leveraged personalized incentives to motivate conversions at critical funnel junctures.
- Integrated social proof and testimonials to bolster credibility in consideration phases.
- Optimized landing page designs for clarity, speed, and conversion efficiency.
- Deployed retargeting strategies to re-engage visitors who didn’t convert on the first visit.
- Analyzed funnel drop-off points to implement targeted improvements.
- Adjusted content delivery based on audience segmentation to increase relevance and engagement
- Identified and partnered with fitness enthusiasts who align with Anabolic Aliens’ brand values.
- Created a tiered commission structure to incentivize high-performing affiliates.
- Developed affiliate-exclusive promotions to drive engagement.
- Launched an affiliate dashboard for tracking performance and payouts.
- Offered training and resources to affiliates for maximizing their referral success.
- Implemented regular affiliate communication for updates and motivation.
- Monitored affiliate traffic and conversions for insights and optimization.
- Ensured clear, compliant messaging across all affiliate marketing materials.
Organic Traffic Surge: Users grew from 4,400 to 9,000 YoY (+105%), with total visits doubling from 49,218 to 96,162.
Domain Authority Growth: Increased from DA 4 → DA 12 (+200%) with 25 new high-quality backlinks in the last 60 days; maintained a low spam score of 7%.
Technical SEO Excellence: Achieved 100% image alt text compliance, optimized 414 page titles, fixed all broken links, and ensured 407 pages have OG tags for richer previews.
Content Performance: Top-performing blogs and service pages now rank for 15+ high-intent industry keywords, including fire protection companies in Bangalore and carbon steel vs stainless steel pipes.
PR Amplification: Secured 164 press placements across major outlets (The Print, ANI, Business Standard), reaching an estimated 90.34 million audience.
Future-Ready Strategy: Non-branded keyword capture and blog indexing in progress to further diversify traffic sources and sustain growth momentum.
We’ll craft a comprehensive client attraction system for you, ensuring profitable client influx. If it doesn’t deliver, our services are on us