60 Days. 1,100% Growth. Zero Paid Ads.

0 %
Follower Growth (147 → 1,753)
0
New Sign-ups
0 x
Higher Engagement Rates
0
Total Video Views
⬤ 01. Education First Approach

Company Overview

Myfuse is a career-tech startup building an AI-powered resume and job-readiness platform. When we entered LinkedIn, we had 147 followers and zero momentum—competing against legacy career brands with deep trust and massive reach.

Instead of chasing vanity metrics, we adopted an education-first approach: daily, high-value content that solves real job-seeker problems, engineered engagement loops that convert comments into sign-ups, and rapid iteration on what the algorithm (and people) actually reward.

⬤ 02. Precision Targeting

Challenges

Audience Saturation

Standing out in a crowded LinkedIn feed where every brand is vying for the same audience attention and trust.

Content Fatigue

Breaking through audience boredom with fresh, high-value content formats that cut through generic posts.

Competitive Differentiation

Positioned the brand as the go-to authority in the career-tech space by blending AI-powered insights, trend-driven content, and actionable career strategies.

Engagement through Email

Activated an underused email list with tailored campaigns offering career resources and LinkedIn growth tips, turning passive subscribers into active, returning community members.

Lead Conversion Bottlenecks

Transforming high engagement into sign-ups through precise CTAs, gated resources, and conversion-focused funnels.

Trend Exploitation at Speed

Riding viral hiring and resume trends before they fade, ensuring the brand remains part of every relevant conversation.

.01

Market Research and Compliance

  • Mapped LinkedIn’s career-tech landscape to identify audience gaps and engagement opportunities.

  • Analyzed competitor content to pinpoint high-performing topics and under-served niches.

  • Studied LinkedIn’s algorithm signals to determine optimal formats, posting times, and hashtags.

  • Profiled target audience demographics, career stages, and content preferences.

  • Established a benchmark of industry engagement rates for tracking growth.

  • Created a positioning framework to define the brand’s unique LinkedIn voice.

  • Set up tracking dashboards for follower growth, engagement, and lead capture.

Creative Conceptualization & Omnichannel Execution

  • Designed a multi-format content calendar blending videos, carousels, polls, and quick hacks.

  • Developed AI-powered videos to simplify complex career advice in under 30 seconds.

  • Created visual branding elements — banners, thumbnails, and templates — for consistency.

  • Crafted storytelling scripts aligned to career challenges and trending topics.

  • Built a repository of ready-to-post evergreen content for consistent publishing.

  • Ensured all creative assets were optimized for mobile-first LinkedIn consumption.

Engagement, Lead Generation & Humanization

  • Embedded clear CTAs in posts (e.g., “Comment to receive free career resources”) to spark interaction.

  • Directed commenters to a personalized landing page with gated guides to drive sign-ups.

  • Showcased real success stories, career hacks, and behind-the-scenes insights to build trust.

  • Engaged directly in comments to create authentic relationships.

  • Created interactive posts (polls, Q&A) to involve the audience in shaping content

Optimization & Scaling

  • Monitored weekly performance to identify top-performing content types.

  • Rode every relevant viral wave — hiring trends, resume tips, and LinkedIn algorithm updates.

  • Designed engagement by anticipating trending conversations rather than chasing them.

  • Positioned the brand as a forward-thinking, community-driven authority.

  • Documented best practices into a replicable LinkedIn growth playbook.

 
 
⬤ 05. Platforms

Our Marketing Channels

⬤ 06. Efficient Scaling

Outcomes

  1. +1,100% Follower Growth:
    → 147 ➔1,753 organic followers— without a single paid ad.
  2. +350 New Signups:
    → Users transitioned from LinkedIn engagement to platform registration through smart CTA triggers.
  3. 2.5x Higher Engagement Rates:
    → Video content, especially Heygen AI videos, outperformed static posts massively.
  4. Brand Authority Built:
    → From “new kid” to “trusted voice” in the career-tech community.
  5. Email List Boost:
    → Every signup through the landing page turned into a long-term marketing opportunity.
Collaboration

Want to grow your business?
Let’s talk.

We’ll craft a comprehensive client attraction system for you, ensuring profitable client influx. If it doesn’t deliver, our services are on us

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