⬤ 03. Breakdown
June 1, 2023
Increase in 130% Lead generation
Task
Efficient Lead Generation Mechanism to be implemented
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Strategy
Perf Marketing, Qualified SQL's
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Client
Navigation Trading
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Platforms
Facebook Ads, Instagram Ads, Google Ads, Youtube Ads
0
%
MQL'S & SQL's Increase
0
Subscriber Increase
-
0
%
Decrease in Avg. CPA
0
Successfull Campaigns
⬤ 01. Education First Approach
Company Overview
Navigation Trading specializes in teaching straightforward, statistically-based trading strategies. They eschew hype for a probabilities-focused approach, offering everything from free strategy courses to premium memberships with live trading streams and alerts. Their philosophy emphasizes education over speculation, aiming to equip traders with the knowledge to execute profitable trades regardless of market direction. To get the full picture of their offerings and educational philosophy, you can visit Navigation Trading’s website directly.
⬤ 02. Precision Targeting
Challenges
Market Saturation
Differentiating their educational services in a market flooded with trading advice required a distinctive approach.
Targeting and Engagement
Identifying and engaging the ideal customer segment, mainly active traders seeking advanced strategies, needed a precise and tailored marketing strategy.
Regulatory Navigation
The highly regulated financial education space demanded marketing efforts that were compliant yet effective.
Value Proposition Clarity
Articulating unique value in a sea of similar offerings was critical to cut through the noise and capture attention.
⬤ 04. Strategic Differentiation
Value Propositions
Our team honed in on segment-specific ad copies leading to carefully tailored landing pages, which significantly increased relevance and conversion rates. By mapping the customer journey, we ensured each visit resonated more effectively with potential leads, streamlining the path from interest to action
- Executed precise customer group identification and targeting strategies.
- Ensured adherence to financial industry regulations, building trust.
- Developed and communicated unique brand value propositions.
- Leveraged data analytics for insight-driven marketing initiatives.
- Implemented a niche content strategy to educate and convert effectively.
- Adapted campaigns in real-time to align with market and consumer dynamics.
⬤ 05. Platforms
Our Marketing Channels
What it’s like
to collaborate
together.
Become our partners for the long run!
Testimonial
"Chirag has been a great marketing partner to work with! He is always very responsive, and is constantly working to create better ad campaigns at the lowest possible cost"
Steve Burnich
Co-Founder
⬤ 06. Efficient Scaling
Outcomes
- Achieved an increase of over 200% in qualified lead volume through targeted campaigns.
- Cost per acquisition (CPA) reduced by 30%, maximizing budget efficiency.
- Generated a 150% return on investment (ROI) through strategic ad placements and refined targeting.
- Drove a consistent monthly lead count of over 1,000 highly engaged prospects, with conversion rates improving by 20%.
Collaboration
Want to grow your business?
Let’s talk.
We’ll craft a comprehensive client attraction system for you, ensuring profitable client influx. If it doesn’t deliver, our services are on us